We’re proud to share that Social Value Aotearoa was recognised at the 2026 AXIS Awards for our Re-branding and No Blanket Value campaign. The campaign received:
- Silver Award - Advertising: Design
- Bronze Award - Advertising: Art Direction
Created alongside our creative partners, No Blanket Value challenged traditional ideas of impact and investment by asking decision-makers to look beyond financial return and consider social, cultural, and intergenerational value. Using the symbolism of the blanket itself, the campaign reframed value through a deeper lens, recognising that what we measure shapes what we protect, invest in, and allow to flourish. Rather than treating social value as an add-on, the work positioned it as central to how we define success.
These awards reflect the strength of kaupapa-led design, bold storytelling, and a shared commitment to ensuring value is understood beyond economics alone.
We acknowledge our creative partners and everyone involved in bringing this kaupapa to life.
Read more here:
https://commscouncil.nz/
